We are a house of Danish
and international market
researchers and analysts.

Passionate about truths, we challenge methods used to find them in order to craft solutions that perfectly fit your needs.

We offer consumer research, social surveys and business-to-business research.

We conduct data collection, we analyze data and we do reporting.

Let’s pay attention

We believe the simple act of paying attention
to people can change everything.

It is easy to get lost and let habitual ways of thinking take you down the same old beaten track. If you lift your head and listen to the world around you, fresh and rewarding paths will be revealed.

For nearly 40 years, we have guided our clients through the wealth of information and views, options and opportunities. We have opened their eyes and stretched their knowledge empowering them to take informed decisions and discover new paths.

You can expect us to be personally involved, straight-talking and fiercely honest – from problem to solution, from thought to action, from data collection to final reporting.

Let’s pay attention to your world.

What you can expect

When you work with us, you can expect
close collaboration with curious,
passionate and creative people dedicated
to empowering you to make the right
decision and choose the right path.

Data collection

Based on four decades of experience, we are experts on data collection. We work across methods, markets, services and countries, using our experience and excellence to develop a creative and rewarding data collection covering your specific needs.


In close co-operation with you, we apply our in-depth knowledge on the use of data to create a reporting format that gives you answers and effective direction enabling you to act.


We are your trusted advisors. We explore, analyse and interpret your data and immerse ourselves fully in your project from research design, data collection and reporting to advising you on results and conclusions based on data.

Our methods

Data collection is all about people. That is why our methodology is based on personal involvement from interviewers, project managers and consultants, able to ask the right questions at the right time and pay attention to what is said, and what is unsaid.

We are committed to defining standards and lead the development of interviewer involved data collection.

Telephone interviews

From our call-center in Aarhus, our expert interviewers conduct all types of telephone-based data collection.

Recruitment and focus groups

Our highly qualified recruiters carry out recruitment and our experienced moderators conduct focus groups. We can do this at our offices in Copenhagen and Aarhus or somewhere else, if more relevant.

Web interviews

We offer all kinds of Web interviews using online panels and client databases.

Hall-test and face-to-face interviews

Our well-trained and highly experienced team of interviewers complete hall-tests and personal interviews across the country.

Mystery Shopping

Our quality shoppers work within general consumer categories and target groups as well as among specialised segments.

Our international network

DMA Research is the only Danish member of the global research network WINMR.com. Our membership ensures a flexible and reliable setup for research projects carried out across different countries.

DMA Research is a member of ESOMAR (World Association of Research Professionals). Jesper Platz is the Danish representative of ESOMAR.

DMA Research is a member of MSPA-global.org (Mystery Shopping Providers Association).

The team

Meet the team of experienced people eager to pay attention to your world.
Learn more about our team

Jesper Platz
Managing director
+45 5123 1990

Jesper Claus Larsen
+45 5389 9913

Thomas Bonde
Senior project manager
+45 2370 3355

Vibeke Tuborgh
Project manager
+45 8732 7730

Verena Krammer-Haßler
Project manager
+45 8732 7731

Gökhan Tokay
Head of operations
+45 8732 7706

Helle Linette Platz
Project manager
+45 2014 5508

Mark Lindencrone Saylor
Business development manager
+45 2777 2020


Vester Voldgade 83, 3. tv.
DK-1552 København V

Skt. Clemens Torv 15
DK-8000 Aarhus C

DMA Research A/S
VAT DK-17557580